Interpretation is a specialized field, and in our case a partnership of design and interpretive principles. Excellent interpretive design takes the following interpretive sector principles through to the design. These principles have been formed through expertise and consultation, good practice guidelines, interpretation research and the findings of the audience research.
- Commitment to interpretation that is dynamic and people oriented, relevant to their views.
- Providing interpretation that is exciting, challenging, engaging, fascinating, participative, enjoyable and fun.
- Recognise opportunities to identify key elements that can be used to engage visitor interest. How does it relate to the visitor’s life?
- Enable visitors to grasp the “bigger picture” and to present the story in different ways appropriate to different audiences.
- Differentiate each component of a project while managing themes to create a cohesive whole.
- Understand that in order to engage more effectively with existing and new audiences, interpretation needs to be underpinned by sound research, focusing on communicating themes within an overall story.